Who We Are

Axiologs is an Ed-Tech provider based in London in the United Kingdom with offices in Australia and Malaysia. Axiologs was formed in 2020 from its parent company OxEd which has a long history of innovation in EdTech. Both companies are passionate about the delivery of innovative EdTech for the Education 4.0 paradigm which is solution-focused and tailored for each context. One size doesn’t fit all. Our philosophy is that within EdTech, the “Ed” is more important than the “Tech”. This approach ensures that we deliver technology and services which pivot around the learner and their tutors.

Air Commodore Dusty Amroliwala OBE, Chairman

Dusty’s career has taken him into seven completely different sectors, with senior roles undertaken in defence, diplomacy, the UK civil service, higher education, health, the judiciary and currently in the international corporate world.

From 2001 to 2017 Dusty was the Deputy Vice Chancellor at the University of East London, a role that first sparked his resolve to simplify and improve the processes for students who wished to travel globally to study. Today, as a Chief Operating Officer in VFS Global – where he is responsible for global Education Services - Dusty continues to bring new and innovative processes and technologies to the market to assist students all over the world. As a part of the newly formed Axiologs team, Dusty now brings his wealth of experience to the launch of Tenjin, yet another world-class global education service.

Professor Keith Straughan, CEO

Keith has enjoyed a long and varied career ranging from leadership roles in ancient universities, through R&D initiatives, to tech start-ups across a range of sectors including healthcare, EdTech, visualisation and smart cities. Trained as a physicist, Keith pursued his doctoral research at the Royal Postgraduate Medical School where he was part of the team which deployed the world’s first clinical MRI system. He has since held senior faculty roles at Imperial, Cambridge and subsequently led in establishing a new university in Milton Keynes. He has recently been appointed the National Innovation Policy Advisor to the Government of Myanmar.

Keith is delighted to have co-founded Axiologs at this pivotal moment in the evolution of advanced technological services to underpin learning and assessment in all its many guises.

Syed Shahzad, CTO

Syed is a successful tech-entrepreneur, inventor, investor, author, public speaker and an international visiting faculty at several incubators and universities. He specialises in Knowledge-driven Artificial Intelligence and has worked for the government and private sectors in Australia, UK, Germany, Middle East and the USA.

As an entrepreneur, Syed has a track record of successfully selling his ventures. In 2016 he sold his big data analytics startup to a listed company in Hong Kong and China. In 2018 Syed sold his high-tech IT consulting business to a Malaysian listed company.

He is an alumnus of the Australian Defence Force Academy (ADFA), University of New South Wales and St Hugh's College at the University of Oxford.

Barry Cook, Chief Data Officer

Barry is a Privacy professional with over 20 years of cross-industry experience in providing Data Privacy, Data Protection, Information Security & Risk Management leadership and guidance to international companies. Barry is a Data Protection Officer holding the International Association of Privacy Professional (IAPP) CIPP/E (GDPR), CIPM and CIPT certifications.

Barry has experience in the sectors of Private banking, Pharmaceuticals, EdTech, Retail, Government outsourcing, Civil Aviation and Information Technology.

Rebecca Hughes, Head of English Assessment

For all matters of assessment, particularly in the discipline of English language, Rebecca Hughes brings to the Axiologs team her deep expertise in language learning, teaching and assessment. In her work as an English language trainer and examiner at, among many others, the University of Vienna, Rebecca specializes in exam preparation and the assessment of students and professionals who wish to pursue their careers in the English speaking world, whether to undertake English language higher education programmes in Austria, where Rebecca lives and works, or for wider international business or study.

Rebecca leads the creation and development of Axiologs’ dynamic English language assessment portfolio for the Tenjin platform.


We aim to create a secure environment for a candidate to take an examination or assessment, at any time and from any location in the world, with the minimum of friction for the candidate and the maximum of security for the body awarding the qualification.

What We Provide


Assessment is crucial to the educational process. Done properly, it drives improvement, shapes learner behaviour and provides accountability to employers and others.
- Jisc